If you are like most business owners you think you can write website copy, email promotions and press releases.
In fact, you may think that “since I learned how to write in elementary school and I was pretty decent at it” you figure that writing promotional material is fairly easy and straightforward to do.
And so you end up chaining yourself to your computer and attempt to tackle the task at hand.
The problem is that although you learned how to write a complete sentence, a coherent paragraph and even a term paper, these skills may not serve you when it comes to promoting your business.
Copywriters do not follow the rules
When taking on a professional copywriting assignment, copywriters try to forget everything they were taught about English grammar and syntax and write in a conversational style.
This could mean…
- using phrases rather than sentences
- starting a sentence with and or because
- using lots of punctuation like em dashes and ellipses
- keeping sentences and paragraphs short
- lots of bullets
And this goes on.
This probably defies everything you were taught in English classes.
Where are your customers?
If you are successful in putting your other work aside and actually tackling and completing a copywriting project to your satisfaction and getting it out the door, you will likely want to dance a jig.
But in the aftermath of this personal triumph…
- the phone may not ring
- leads and orders may not roll in
- and you may be left wondering why that gargantuan effort did not lead to the results you envisioned…
Bad writing could be sending your customers elsewhere. You may be too close to your business to write with clarity. Perhaps you go on and on without getting to the point.
Or you forget to motivate your prospects to take action.
These are just a few of the common pitfalls you could fall into.
Professional copywriting nets you more results
Most writing today is pointless, rambling and filled with jargon.
To attract today’s busy consumers you must grab their attention instantly – within a few seconds. Address their strongest desires or pain points. Tell them what’s in it for them. And make an irresistible offer they can’t refuse.
So if you want to get your phone ringing and fill your inbox with leads and orders, consider professional copywriting as an investment in your business that will pay off in bottom line results.
Does that make sense to you?
Take the guesswork out of your next marketing campaign
Schedule your free 20 minute consultation about your #1 marketing challenge — or need for copywriting services — today.
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When it comes to copywriting services we got you covered — from concept to completion. So why not give us a call, or click the link above today?
After all, it’s your business…